PrecioMania.com® Announces Strategic Partnership With Yahoo! En Español
New alliance will provide Spanish-speaking consumers access to extensive shopping and price comparison content on Yahoo! Compras
Los Angeles, Calif., Feb. 18, 2009 — PrecioMania.com®, a part of Experian, today announced a strategic alliance with Yahoo! Compras to add PrecioMania.com’s trusted and comprehensive shopping guide and comparison services to Yahoo!’s network offerings.
Yahoo! Compras (http://yahoo-compras.pgpartner.com) will give users a direct link to PrecioMania.com’s wide range of shopping options in myriad categories, including Sporting Goods, Electronics, Music and Fashion, among many others — all available in Spanish.
“PrecioMania.com offers the only comparison shopping service for U.S. Spanish speakers,” said Ron LaPierre, president of PriceGrabber.com®, which operates PrecioMania.com. “PrecioMania.com’s breadth and depth of product offerings will help consumers on Yahoo! En Español research and compare millions of products and pricing offers from thousands of online sellers.”
“Our partnership with PrecioMania.com reinforces our commitment to making Yahoo! En Español the online starting point for U.S. Hispanics,” said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. “Whether our users are looking for news, entertainment, sports or to do some comparison shopping, the Yahoo! network offers them all of the tools and resources in one place to maximize their time and enhance their online experience.”
According to the Sept. 23, 2008, report by the U.S. Census Bureau, nationwide an estimated 35 million people, or about 12.3 percent of the population, speak Spanish at home. The alliance between PrecioMania.com and Yahoo! demonstrates each company’s commitment to servicing this community’s growing needs.
PriceGrabber.com, a part of Experian, has established itself as one of the most trusted and effective online comparison shopping services, allowing approximately 26 million consumers each month to search and compare information that enables them to find the right product from the right retailer at the best price. Through continued innovation and a consistent focus on providing the best comparison shopping experience on the Internet, PriceGrabber.com provides savvy shoppers access to millions of unique products and services from thousands of retailers and sellers in 25 product channels. The company also powers comparison shopping functionality for a network of leading Internet sites, including MSN Shopping, AOL Shopping, About.com, iVillage, Comcast and CNET. The company offers comparison shopping in English (at http://www.pricegrabber.com), Spanish (at http://www.preciomania.com) and Portuguese (at http://www.precomania.com) as well as international sites in Canada and the United Kingdom.
PriceGrabber.com is headquartered in Los Angeles, Calif. PriceGrabber is a registered trademark, and PriceGrabber.com and BottomLinePrice are trademarks of PriceGrabber.com, Inc., a Delaware corporation. Other trademarks or registered trademarks are the property of their respective owners.
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.
For more information, visit http://www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit www.yahoo.com.
1 323 601 1289 Telephone
Lourdes de la Torriente
de la Group PR
1 305 663 8334 Telephone
# # #