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Experian launches CheetahMail Email Marketing Service in India

Experian launches CheetahMail Email Marketing Service in India

World’s largest email marketing service provider delivers new digital capabilities for companies in India.

Mumbai, India - 30 November 2010 – Experian®, the global information services company, has further expanded its global Marketing Services footprint with the launch of Experian CheetahMail in India. Experian’s global email marketing service will enable domestic and international businesses operating in India to create and deploy highly targeted and relevant email communications that generate the maximum return on investment.

Experian CheetahMail is the world’s largest permission-based email marketing provider, with principal operations in the key markets of the US, the UK, France, Germany, Spain, the Netherlands, as well as South Africa and Asia Pacific. The decision to launch the service in India was in response to rising demand from the country’s leading brands for more sophisticated and personalised digital marketing capabilities.

Navin Chandani, Managing Director of Experian Marketing Services in India, said: “Email marketing is one of the most cost effective and measurable ways of communicating with customers and with Internet use in India growing rapidly, Experian CheetahMail is perfectly positioned to help brands in India stand out in a crowded inbox. Today’s launch signals the next phase in the range of Experian’s global digital marketing products we will be bringing to the Indian market.”

Experian CheetahMail is used by some of the world’s best known brands, including: Audi, Barclays, Discovery Channel, HMV, JCPenny, KLM and Starbucks amongst many others.

ENDS

About Experian India

Experian India provides information, analytical tools and marketing services to organizations and consumers to help manage the risk and reward of their commercial and financial decisions. Experian India offers solutions to its customers to manage the entire credit and customer lifecycle from customer targeting and engagement to customer acquisition, customer management and collections & recoveries by combining its wealth of information assets and expertise with an unrivalled range of products and services.

Experian established its operations in India in December 2006 and since then has introduced it key businesses in India including Credit Services, Decision Analytics and Marketing Services. Experian Credit Information Company of India Private Limited is a 49% joint venture with seven of India’s leading banks and NBFCs and on 12 August 2010 became India’s first Credit Information Company to be operational in compliance to the Credit Information Companies Regulations Act of 2005. It is the 16th consumer credit bureau run by Experian globally.

For more information, visit http://www.experian.in

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com  

Contact:
Experian India

Ranjeet Pawar
+91 98191 91061
ranjeet.pawar@in.experian.com

Sampark PR
Pradeep Ghorpade
+91 98202 67858
pradeep@sampark.com

Suheil Merchant
+91 98202 52745
suheil.merchant@sampark.com