• Fullerton India Credit Company Ltd. becomes the first Non-Banking Finance Company to join the Experian National Hunter Closed User Group
• The Closed User Group already includes Axis Bank, HDFC Bank and ICICI Bank

Mumbai, India – 06 June 2012 – Experian®, the global information services company, today announced that Fullerton India Credit Company, India’s leading Non-Banking Finance Company has selected Experian National Hunter, India’s only country-wide application fraud prevention service to prevent costly application frauds. With this the Experian National Hunter Closed User Group membership extends from banks to non-banks.

Application fraud is a growing global epidemic and it occurs when fraudsters (often organized criminals) use another person’s identity to apply for finance or when individuals misrepresent their own information in an attempt to obtain financial services they are not entitled to. Experian’s National Hunter service enables the Indian banking industry to collaborate and share information for early detection of potentially fraudulent applications and helps identify fraud rings. The most effective strategy is to prevent the fraud at the point of application and Hunter achieves this without affecting customer service levels and turnaround times.

Mr. Anindo Mukherjee, Executive Vice President and Chief Risk Officer, Fullerton India Credit Co. Ltd. said: “Experian National Hunter will allow Fullerton India to proactively detect inconsistencies in applicant information in a standardized, scientific and efficient manner across all our fraud control teams. We are pleased to be a member of the Experian National Hunter Closed User Group and join the industry wide collaborative platform for proactive fraud risk management”

Mr. Vikram Narayan, Managing Director and Country Manager for Experian in India, commented: “Experian is committed to supporting the Indian Credit Industry with its suite of global analytical products and solutions. With Fullerton India joining the Experian National Hunter user group, we further strengthen the industry fight against credit application frauds. We continue to receive wide-spread support for expanding industry collaboration provided by the Experian National Hunter user group, which has become the Industry standard in the fight against credit fraudsters”.

ENDS

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Contact:
Experian India
Ranjeet Pawar
+91 98191 91061
ranjeet.pawar@in.experian.com

Ketchum Sampark PR
Sonia Kulkarni
+91 98201 84099
Sonia.kulkarni@ketchumsampark.com

Even more predictive Experian Delphi Credit Scores will enable financial organizations to acquire and manage profitable customers

Latest innovation from Experian welcomed by Fullerton India Credit Co. Ltd

Mumbai, India – 07 March 2012 – The Experian Credit Information Company of India, today announced the launch of the next generation of Experian Delphi Credit Scores for customer acquisition and management to enable Banks and NBFCs to achieve even greater insight from credit bureau data.

The latest innovation for the Indian market will see the Experian Delphi Credit Score for Customer Acquisition use a risk forecast underpinned by credit history data and other relevant data combined with analytics to help provide even greater insight into new customer lending decisions. Post-acquisition, the Experian Delphi Credit Score for Customer Management provides the risk forecast score at a point in time to help lending institutions to better manage credit limits, pricing, collections strategies, cross-sales, & Basel II compliance.

Mr. Mohan Jayaraman, Managing Director for Experian Credit Information Company of India Private Limited, said: “Today’s latest announcement further delivers on our promise to introduce world class products and services for the Indian credit industry. The Experian Delphi suite will enable financial organizations to create even more sophisticated risk based decisions throughout the entire customer lifecycle.”

Mr. Anindo Mukherjee, Executive Vice President, Fullerton India Credit Co. Ltd. said: “Fullerton India Credit Company Ltd. welcomes the launch of the new Experian Delphi Credit Scores in India. We believe that the next generation Delphi Credit Scores launched by Experian will bring in a new level of analytical sophistication to the Indian credit industry. Fullerton India has been working with Experian on developing various analytics models to bring in objectivity in decision making and we are confident that Experian Delphi Credit Scores will give enhanced predictability in our retail business.”

Experian helps organizations to leverage data and analytics to better manage the risk and reward of their commercial decisions. Experian Credit Information Company of India Private Limited currently has members representing the Indian consumer credit landscape including private sector, public sector, cooperative banks, regional banks and NBFCs. Experian Credit Information Company’s significant investment in creating leading data matching capabilities and experience of operating 20 consumer credit bureaus worldwide allows services to be offered to banks and NBFCs in India to maximize profitable growth while managing risk optimally.
ENDS

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Contact:
Experian India
Ranjeet Pawar
+91 98191 91061
ranjeet.pawar@in.experian.com

Ketchum Sampark PR
Suheil Merchant
+91 98202 52745
suheil.merchant@ketchumsampark.com

• HDFC Bank to address loan application fraud joins the Experian National Hunter Closed User Group
• With the signing of HDFC Bank, India’s top three private sector banks now use Hunter

Mumbai, India – 23 November 2011 – Experian®, the global information services company, today announced that HDFC Bank, India’s leading private sector bank has selected Experian National Hunter, India’s first application fraud prevention service to prevent costly application frauds. Now India’s top three private sector banks which include Axis Bank and ICICI Bank are all using Experian Hunter to prevent loan application frauds.

Application fraud is a growing global epidemic and it occurs when fraudsters (often organized criminals) use another person’s identity to apply for finance or when individuals misrepresent their own information in an attempt to obtain financial services they are not entitled to. Experian’s Hunter service enables the early detection of potentially fraudulent applications and helps identify fraud rings. The most effective strategy is to prevent the fraud at the point of application and Hunter achieves this without affecting customer service levels and turnaround times.

Mr. Rajesh Kumar, Executive Vice President, HDFC Bank said: “HDFC Bank is pleased to partner with Experian. Experian National Hunter will allow us to detect inconsistencies in applicant information in a scientific and efficient manner while providing a unique platform for all banks to collaborate on fraud prevention. Therefore we have agreed to be a member of the Experian National Hunter Closed User Group.”

Mr. Vikram Narayan, Managing Director and Country Manager for Experian in India, commented: “Experian is committed to supporting the Indian Banking industry with its suite of global analytical products and solutions. With HDFC Bank joining Experian National Hunter Closed User Group, we now have India’s top three private sector banks using this ground-breaking service. We have received strong and wide-spread support from Indian banks for Hunter and are confident that Experian National Hunter will establish itself as the Industry standard”.
ENDS

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Contact:
Experian India
Ranjeet Pawar
+91 98191 91061
ranjeet.pawar@in.experian.com

Sampark PR
Suheil Merchant
+91 98202 52745
suheil.merchant@ketchumsampark.com

Singaporeans spend twice as long on Facebook than people living in Brazil

Mumbai, 27 September 2011 – An international study into the use of social networks by Experian®, the global information services company, reveals just how much time people living in different countries spend on Facebook.  Singaporeans emerge from the study as those who spend the longest on the social network site, with an average of 38 minutes and 46 seconds per session, while people living in Brazil spend just under half that with an average of 18 minutes and 19 seconds per Facebook session.

According to the analysis by Experian Hitwise, the average session time on Facebook in August 2011 across the eight countries varied significantly as highlighted in table 1 below: 

Market	Average time spent on Facebook in August 2011 per session
Singapore	38 mins 46 sec
New Zealand	30 mins 31 sec
Australia	26 mins 27 sec
UK	25 mins 33 sec
US	20 mins 46 sec
France	21 mins 53 sec
India	20 mins 21 sec
Brazil	18 mins 19 sec

Table 1

Understanding average time spent on Facebook, the world’s most widely used social network, illustrates the importance of brands needing to be on social networks.  By knowing that an average social network user in Singapore, will for example, spend an average of 38 minutes on Facebook means that a brand can increase the likelihood of capturing an individual's attention by running digital marketing campaigns through Facebook.  Content and advertising which is compelling will ultimately lead to greater engagement in social networks and consequently greater sales, whether on the brand's own website or indeed within Facebook.

Navin Chandani, Managing Director, Experian Marketing Services in India, commented: “The power of social networks like Facebook is that in some respects they don’t have any boundaries and make the world a much smaller place. Knowing the market share social networks have in each country and the level of usage is key to social networking success.  However, our research shows that the way individuals use social media can and does change according to cultural and personal backgrounds – therefore ‘one size definitely doesn’t fit all’ when it comes to digital.  For any international brands to be successful in their digital campaigns, they must understand the local, digital and personal nuances that exist.”

Social networks compared to total Internet usage: the local story
Social networking is now one of the biggest online pastimes across the globe. In each country there are thousands of social networks, varying from 3,245 in Brazil to 9,000 in the UK.  Despite being one of the most mature social markets, the UK has the lowest market share of visits going to social networks and forums (12.2%).  Brazil has the highest percentage of Internet visits going to social sites (18.9% of Internet usage) with 43% of all social networking visits in Brazil going to Orkut, the most visited social network in Brazil.

Table two shows market share for social networks and forums in August 2011 the eight countries surveyed:

Market	Market share for social networks and forums
Brazil	18.9%
Singapore	16.4%
US	15.4%
India	14.0%
New Zealand	13.9%
France	15.1%
Australia	13.1%
UK	12.2%

Table 2

Navin Chandani, Managing Director, Experian Marketing Services in India commented: “Understanding how long people spend on Facebook in different countries is vital for any brand on the social network.  With Facebook still finding its feet in the emerging markets of India and Brazil, lower session times are to be expected – users won’t have as many friends or groups that they have signed up to.  However that doesn’t mean brands should ignore Facebook in those countries – with market share for Facebook in India increasing by 88% year on year and 16% in Brazil year on year, its influence and dominance is only set to grow.”

Using social to drive website traffic
Further analysis of the data reveals how different industries attract website traffic as a direct result of social networks.  Social network users in Brazil, India and Singapore rarely go on to visit retail websites after being on a social network highlighting that retailers in these markets have a significant opportunity to increase their presence on social networks, ultimately driving website traffic and sales.  This contrasts with countries such as New Zealand, where nine per cent of retailers receive web traffic directly from social media.

Entertainment topped the list of the sites visited after social networks in the nine countries polled by Experian, with well-known sites such as the BBC’s iPlayer and Sky Sports featuring prominently. 

Other key findings from the survey revealed:

• In Brazil the number one social network is Orkut.com with 43% market share.  This has fallen year on year by 18% with Facebook experiencing an increase in market share August 2010 to August 2011 by 16% 
• The country to experience the fastest growth in Facebook use over the past year is India, with the social network accounting for an increase in market share of 88% in August 2011 compared to August 2010
• The US also experienced a market share increase from Facebook of 5% year on year
• Approximately 1 in 4 Singaporeans (18%) jump from one social network directly to another, demonstrating their love of social networks. 

ENDS
Contact:
Experian India
Ranjeet Pawar
+91 98191 91061
ranjeet.pawar@in.experian.com

Sampark PR
Suheil Merchant
+91 98202 52745
suheil.merchant@ketchumsampark.com

About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada, France and Brazil. More information about Experian Hitwise is available at www.hitwise.com/uk.

For up-to-date analysis of online trends, please visit the Experian Hitwise research blog at www.ilovedata.com and the Experian Hitwise Data Centre at www.hitwise.com/datacentre

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

India’s largest bank contributing its credit data to Experian’s fast growing Indian credit bureau – further enhancing coverage

Mumbai, India – 23 September 2011 – Experian Credit Information Company of India Private Limited, the first CICRA licensed credit bureau in India, today announced that India’s largest bank, State Bank of India has signed a membership agreement to contribute data to Experian’s credit bureau. The State Bank of India is the largest consumer lender in India and the addition of its credit data will further increase the Experian credit bureau’s data coverage and enhance the effectiveness of company’s range of products and services.

The addition of the State Bank of India as a data contributing member represents another significant milestone in the credit bureau’s history since its launch in August 2010.  In just over a year, the bureau’s membership count has grown rapidly with members spanning private, public sector, foreign, and cooperative banks as well as Non Banking Finance Companies (NBFCs).

Mr. Pardeep K Khosla, CGM, State Bank of India said: “We are pleased to be a member of Experian Credit Information Company of India. We believe that this membership will allow us to better leverage the multi-bureau environment in India. At SBI we are looking forward to using Experian’s unique globally proven services which will enable us to better use data and analytics. Our partnership with Experian is an integral part of our growth strategy that will allow us to better manage credit risk and leverage our opportunities.”

“We are pleased to have the State Bank of India as a member of our Credit information Company”, said Mr. Mohan Jayaraman, Managing Director for Experian Credit Information Company of India Private Limited. “With the inclusion of SBI’s data and our advanced data loading capabilities, we now provide lenders with an even more comprehensive level of insight into the Indian consumer credit landscape. Our significant investment in creating leading Indian data matching capabilities combined with our experience of operating 16 consumer credit bureaus globally means that we are able to offer leading local services powered by our extensive global resources.”

ENDS

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com

Contact:
Experian India
Ranjeet Pawar
+91 98191 91061
ranjeet.pawar@in.experian.com

Sampark PR
Suheil Merchant
+91 98202 52745
suheil.merchant@ketchumsampark.com

Mumbai, India – 05 September 2011 – Experian Credit Information Company of India Pvt Ltd, the first CICRA licensed credit bureau in India, today announced the appointment of Mr. Mohan Jayaraman as Managing Director. He will be responsible for leading Experian’s Indian Credit Bureau joint venture into its next growth phase by further accelerating the roll out of Experian’s global products and services in India.

Mohan takes over from Phil Nolan, who will take up the role of Managing Director of the recently established Experian Credit Bureau Joint Venture in Australia. Mohan Jayaraman joined Experian in November 2010 as the Chief Operating Officer. Prior to joining Experian, Mohan worked with ICICI Bank for eight years in various senior management roles. His most recent position was Joint General Manager and Head of Payment Solutions, Enterprise Analytics and Retail Structured Finance.

Mr. T. S. Narayanasami, Chairman, Experian Credit Information Company of India Private Ltd and former CMD, Bank of India and ex-Chairman of IBA, said: “The Board of Directors of Experian Credit Information Company of India are confident that Mohan’s extensive experience of managing one of India’s largest retail card books and heading one of the largest business intelligence units in India makes him the natural choice for the role as we look to further accelerate our growth in the country.”

Commenting on Mohan’s appointment, Richard Fiddis, Managing Director of Strategic Markets at Experian, said: “Operating 16 consumer and 12 business credit bureaus around the world, we understand the importance of moving talent around the globe to ensure experienced people are involved in the crucial early days of a new venture. Phil has done a great job of getting our Indian Credit Bureau business established over the last three years and we wish him well in leading a similar Credit Bureau start up joint venture in Australia. Mohan is ideally suited to taking the Indian business forward now by addressing the unique and growing needs of the Indian financial community. I am confident that our clients in India will benefit from Mohan’s extensive experience of driving innovation in the Indian consumer banking environment.” 

Experian helps organisations to leverage data and analytics to better manage the risk and reward of their commercial decisions. Experian Credit Information Company of India Private Limited currently has more than 150+ members including private sector, public sector, cooperative banks, regional banks and NBFCs.

ENDS

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com

Contact:
Experian India
Ranjeet Pawar
+91 98191 91061
ranjeet.pawar@in.experian.com

Sampark PR
Suheil Merchant
+91 98202 52745
suheil.merchant@sampark.com

Divya Tejnani
+91 98924 47671
divya.tejnani@sampark.com

• For the first time banks and NBFCs will be able to define the attributes used to review their portfolios
• Provides access to Experian’s globally proven list of premier attributes

Mumbai, 11 August, 2011: Experian Credit Information Company of India Private Limited, the first CICRA licensed credit bureau in India, announced the launch of Experian Account Review and Experian Premier Attributes, the latest offerings from Experian’s Customer Management Services Suite.

Experian’s Account Review allows banks and NBFCs to segment their customer portfolios in multiple ways and conduct periodic reviews to devise customer level credit strategies. Banks and NBFCs will for the first time experience the flexibility of being able to define attributes in alignment to their internal credit policies to review customer portfolios.

In addition to the customised attributes, banks and NBFCs will also have access to a list of Experian Premier Attributes for conducting their Account Reviews. Experian Premier Attributes are a collection of parameters which have been developed by a global team of leading analytics experts. These attributes are a result of decades of research and an unmatched experience of operating 16 consumer credit bureaus globally.

On this occasion, Phil Nolan, Managing Director, Experian Credit Information Company of India Private Limited, said, “Experian continues to deliver on its promise of introducing cutting edge solutions for the Indian credit industry. Experian Account Review and Experian Premier Attributes have enabled hundreds of financial institutions to better manage credit limits; undertake credit risk screening for cross-selling new products and services; manage collections & recoveries and predict the propensity for additional borrowing.”

“Cross selling and up-selling to the right set of existing customers can help Indian banks and NBFCs achieve their growth targets while better managing the risks associated with them.”

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.
ENDS

Contact:
Experian India
Ranjeet Pawar
+91 98191 91061
ranjeet.pawar@in.experian.com

Sampark PR
Suheil Merchant
+91 98202 52745
suheil.merchant@sampark.com

India’s fastest growing upscale hotel and resorts chain chooses the global leader in email marketing for higher deliverability rates

Mumbai, India – 13 July 2011 – Experian CheetahMail, the global leader in email marketing, today announced that it has been selected by Lemon Tree Hotels, India's fastest growing and its first, chain of upscale hotels and resort, to increase the RoI from its email marketing campaigns.

After a competitive evaluation process, Lemon Tree Hotels has selected Experian CheetahMail to provide an end-to-end email marketing service from consulting, creative designing and campaign deployment through to comprehensive reporting. With an international footprint and vast experience of working with brands in the travel industry, Experian CheetahMail is well positioned to help Lemon Tree Hotels improve deliverability, create more focused email campaigns and drive higher RoI by strengthening relationships with existing customers and reaching new audiences, so building brand loyalty.

Nikhil Sharma, Assistant Vice President-Operations, The Lemon Tree Hotel, Company said: “While deluxe hotels in India are at par with their global competitors, there is a near absence of internationally acceptable, upscale hotels. This gap is now being filled by Lemon Tree Hotels. Experian Cheetahmail has proved to be the right partner to help us effectively take our proposition to our target customers. Their end to end service capability has allowed us to drive higher RoI by increasing our deliverability by 33 per cent and open rates by 28 per cent in the first three months. With the help of the Experian Cheetahmail account management team, we have been able to deliver the right offers to the right potential customers at the right time.”

“The hotel industry in India has been at the forefront in using multi-channel strategies to attract and engage with customers,” said Navin Chandani, Managing Director for Experian Marketing Services in India. “We are excited to be working with a young and dynamic brand like Lemon Tree Hotels that is investing in email marketing to drive higher return on investment. By better focusing its messages and offers on each customer’s preferences, Lemon Tree Hotels is well positioned to build profitable, long term one to one relationships with each of its customers.”
ENDS

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com

Contact:
Experian India
Ranjeet Pawar
+91 98191 91061
ranjeet.pawar@in.experian.com

Sampark PR
Suheil Merchant
+91 98202 52745
suheil.merchant@sampark.com

Signals next phase of credit risk management products for India

Axis Bank and Fullerton the first customers to implement Triggers

Provides banks and NBFCs daily, flexible and accurate assessment of the risk and revenue potential of its  customers

Mumbai, 21 June, 2011: Experian Credit Information Company of India Private Limited, the first CICRA licensed credit bureau in India, today announced the launch of Triggers™, a unique notification service, which, for the first time, provides Indian banks and NBFCs with quick and accurate information about consumer credit activity to lending institutions.

By providing automated notifications about changes to a customers’ financial situation, Experian Triggers™ can help banks and NBFCs to take the immediate necessary action to maximize their customers’ revenue potential, minimise bad debt and maximise retention.

Triggers™ signals the roll out of more products and services in India from Experian’s Customer Management Services Suite – which will enable Indian lenders to unlock even greater customer insight from its rich consumer credit databases. Experian’s customer management products are used by many leading banks and NBFCs around the world to deploy customer level strategies across the organisation; increasing customer value and account revenue whilst reducing operational costs, credit losses and customer attrition.

Phil Nolan, Managing Director, Experian Credit Information Company of India Private Limited, said, “The Indian credit industry is in a high growth phase. With growth, however, comes risk, so it is essential that banks and NBFCs have a much clearer understanding of their existing customers’ credit exposure with other lending institutions, any changes in their repayment behaviours and indeed if they are actively seeking new lines of credit.

With the launch of Triggers, Experian is delivering even more innovative services to enable the Indian retail banking industry to identify, prioritise and implement enhanced customer level strategies for improved business performance. Lending institutions can now proactively manage their customer relationships, leaving reactive strategies in the past – this marks the start of a new era of customer relationship management in India. We are also pleased to announce that Axis Bank and Fullerton have already selected Triggers.”

“The launch of Triggers represents a new dimension in Account Management for the Indian Banking industry. The daily notifications will help Axis Bank in expanding its share of wallet, managing risk exposure and delinquency management,” said Mr Jairam Sridharan, Senior Vice President - Head Consumer Lending & Payments, Axis Bank.

Mr. Anindo Mukherjee, Executive Vice President, Fullerton India Credit Co. Limited said on the occasion, “Fullerton has been building a multi-bureau environment with the help of Experian and is pleased to be one of the first customers for Triggers. We believe that Experian’s Value Added Services such as Triggers will give us a competitive edge in India.”

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.
ENDS

Mumbai, 06 June 2011: Experian®, the global information services company, today announced the launch of its Business Information Services in India. From today, Experian will provide international business information reports on businesses from 200 countries to Indian businesses and banks.

Experian Business Information Reports will enable Indian credit insurance agencies, exporters, importers, banks and other organisations involved in cross-border business to understand more about their trade partners, for example, their financial stability and credit worthiness.

As the global leader in information services, Experian is in a unique position to provide accurate and comprehensive business information reports providing incorporation details, line of business, financial statements, adverse data (court rulings, winding up petitions), credit history, payment performance and management history. This information is refreshed on a daily basis and includes key markets such as the US, UK, Brazil, China and Singapore.

The report also includes a credit score indicating the credit worthiness of each business. Where permitted, Experian reports combine business information with credit bureau data in most international markets where Experian is present. Inclusion of bureau information is vital for decision making especially in markets where financials are not available due to local regulatory environment.

Navin Chandani, Managing Director of Experian Business Information Services, India, comments: “The launch of Experian Business Information Services in India further emphasises our commitment of providing world class data and analytics to Indian businesses. Our reports provide predictive credit scores and recommend credit limits for businesses. These are used by top banks, government institutions, regulators and export credit insurers from across the globe to better manage the risk and reward of their commercial decisions.”

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.
ENDS

Contact:
Experian India
Ranjeet Pawar
+91 98191 91061
ranjeet.pawar@in.experian.com

Sampark PR
Suheil Merchant
+91 98202 52745
suheil.merchant@sampark.com