• Almost two-thirds (65%) of marketers in Hong Kong have successfully tested mobile channels
• More than a third (39%) of respondents are already incorporating mobile as a regular marketing channel
• Over 50 per cent investing significantly more in mobile channels than they were 12 months ago

Hong Kong, 17 December 2012 – Eight out of ten marketers marketers say mobile will be one of the most important ways to communicate with customers within the next three years, according to research released today by Experian. The research report entitled, ‘The digitised pocket: Embracing the mobile age’ identified that mobile already figures significantly on marketers’ agenda with 97 per cent of respondents indicating that mobile is part of their marketing plan,

Almost two-thirds (65%) of marketers in Hong Kong have successfully tested mobile channels, with 39% of this group incorporating mobile as a regular marketing channel. However, while Hong Kong marketers keenly experiment in the mobile space the ways in which they implement mobile tactics and engage with consumers is confined to MMS and SMS marketing. The most common tactics in use are m-commerce (53%), MMS campaigns (52%) and SMS campaigns (50%). In most cases (98%), MMS and SMS are opened within 10 minutes of being sent.

Despite these limitations, the effects of these mobile marketing tactics are positively evident in the research findings. Of those marketers using mobile 48 per cent currently receive 11 to 25 per cent of their sales via mobile devices, and 23 per cent receive between 26 to 50 per cent of their sales via this channel. Although this does differ across different industries, with only 16 per cent of retailers receiving between 26 to 50 per cent of sales from mobile marketing.

The research indicates that for some marketers interacting with customers on a one-to-one basis is still very important in closing a sale. When asked to rate the top three most important marketing channels, 61% of marketers said face-to-face communication ranked top. This was followed by social media rated (50%) and email was favoured by 45% of marketers. Clearly it’s a case of ‘in with the old and in with the new’.

“On trains, in malls and on the streets, it seems that everyone in Hong Kong has their heads buried in a mobile phone or mobile device, yet our experience tell us that the majority are not making purchases via their devices. What they are doing, however, is using them to research products and seek out store locations so they can get the product right away. The mobile channel is becoming the ‘glue’ sticking the online and the offline worlds together. Clever companies will draw on this trend and integrate mobile with existing channels as a way to ensure that the customer experience is seamless,” said John Merakovsky, managing director for Experian Marketing Services in Asia Pacific

While the general sentiment about mobile is optimistic among marketers with over 50 per cent investing significantly more in mobile channels than they were 12 months ago, the research has revealed several barriers to mobile adoption. Four out of ten respondents said that the biggest challenge for embracing mobile into their campaign is a lack of in-house expertise or resources to implement tactics, followed by a lack of multichannel marketing strategy (34 per cent) and lack of senior support (28%). Surprisingly, only 8.9 per cent of marketers think that returns-on-investment (ROI) gets in the way of mobile implementation.

“In the next five years Experian predicts more than 50 per cent of marketing budgets will be associated with mobile, and mobile will overtake all other digital channels as the most effective way to reach and engage with consumers. The mobile channel is an opportunity to start a new dialogue that opens the door to more sales, greater loyalty and broader business gains. It’s imperative companies bring onboard the expertise they need to succeed in implementing multichannel campaigns.” concluded Merakovsky. 

ENDS

Notes to the editors:

About the Research
The research is part of an in-depth whitepaper called ‘The digitised pocket: Embracing the mobile age.’

Experian Marketing Services commissioned independent research with 314 Hong Kong marketing professionals across a wide range of industries, including retail, financial services, telecommunications/utilities and travel/leisure.

The independent research provides insights into the current usage of and attitudes towards mobile marketing, the barriers and challenges marketers face, and their plans to invest in mobile marketing in the coming years.

To receive a copy of the whitepaper when it is released, please contact lewishongkong@lewispr.com

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com and http://www.experian.com.hk

Contacts:
Hai Anh Vu/Greg Kwan
LEWIS PR
+852 3944 5000
lewishongkong@lewispr.com

 本港近三份二(65%)市務從業員已成功試用流動傳播渠道
 逾三份一(39%)受訪者已把流動傳播用作日常市務傳播渠道
 逾50%受訪者現時在流動傳播渠道所投放的資源 比12個月前大幅增加

香港，2012年12月17日，全球資訊服務公司Experian今日發表最新研究結果，顯示八成市務從業員認為流動傳播將於未來三年內成為與客戶溝通的最重要方式之一。該研究報告《電子錢包—擁抱流動世代》顯示，97%受訪者的市場推廣計劃內包含了流動傳播渠道，反映流動傳播在市務從業員心目中已佔有舉足輕重的地位。

本港近三份二(65%)市務從業員已成功試用流動傳播渠道，其中39%受訪者已把流動通訊用作日常市務傳播渠道。然而，雖然本港市務從業員熱衷於試驗流動傳播技術，但他們實際採用的流動傳播策略及維繫消費者的方式僅局限於MMS及SMS短訊。現時最普遍的流動市場推廣策略包括手機商務(m-commerce) (53%)、MMS市場推廣  (52%) 及 SMS市場推廣 (50%)。絕大多數(98%)MMS及SMS短訊會在發出後的10分鐘內被開啟1。

研究報告證明了這些流動市場推廣策略雖然受到局限，但仍然取得了正面效果。現時採用流動傳播技術的市務從業員中，48%受訪者表示11至25%銷售額來自流動裝置，23%受訪者表示26至50%銷售額來自這個渠道。然而，不同行業採用流動市場推廣的效果均有所差異，只有16%零售商通過流動市場推廣獲得26至50%銷售額。

研究結果顯示，一些市務從業員認為與客戶進行一對一互動仍然是完成交易的極重要因素。在最重要的三大市場推廣渠道評級中，61%市務從業務員表示面對面溝通最重要，其次是社交媒體(50%)及電郵(45%)，所以說新、舊方式均為重要。

Experian市場推廣服務亞太區董事總經理John Merakovsky表示：「無論在地下鐵、商場或街道，都可隨處看見香港大眾低頭按著手機或流動裝置，但根據經驗，其中大部份人並非利用這些裝置進行網上購物。他們一般使用這些流動裝置來研究心儀貨品和尋找商鋪位置，以便馬上購買心頭好。流動渠道已成為連接網上和現實世界的橋樑。精明的企業將會利用這股趨勢，在現有渠道內融合流動通訊，以確保客戶獲得最佳體驗。」

儘管研究顯示逾50%受訪者現時在流動傳播渠道所投放的資源比12個月前大幅增加，反映普遍市務從業員對流動通訊抱持樂觀態度，但該研究同時發現了數個阻攔流動技術普及的障礙。四成受訪者表示，他們在市場推廣計劃內採用流動傳播技術的最大挑戰，是機構內缺乏執行這些策略的人才和資源；第二及第三大障礙分別是缺乏多渠道市場推廣策略(34%)及缺乏高層支持(28%)。令人出乎意料的是，認為流動傳播技術的投資回報欠佳而不願採用的市務從業員，只佔8.9%。
Merakovsky總結：「Experian預料，流動傳播技術將於未來五年內佔據市場推廣預算的50%以上，這些流動技術將超越其他數碼渠道，成為接觸及維繫消費者的最有效途徑。流動渠道創造了新溝通方式，亦成為更多銷售交易的工具，也能夠帶來更高忠誠度和更廣泛的業務收益。同時，企業亦必需招攬可成功執行多渠道市場推廣活動的人才才能提高推廣成效。」

﹣完 ﹣

編輯注：

研究簡介
上述研究結果節錄自《電子錢包—擁抱流動世代》白皮書的部份內容。

這次獨立研究由Experian Marketing Services委託進行，訪問了314位來自零售、金融服務、電訊/公用事業及旅遊/消閒等不同行業的香港市務專業人員。

這次獨立研究的結果提出了不少獨到的觀點，包括流動市場推廣現時的使用率和各界的態度、市務從業員面對的障礙和挑戰，以及他們在未來數年內於流動市場推廣項目所投放資源的計劃。

如欲索取白皮書副本，請聯絡lewishongkong@lewispr.com。

關於 Experian
Experian是領導全球的資訊服務供應商，為全球客戶提供數據及分析服務，協助企業客戶管理借貸風險和避免財務欺詐損失，以及制訂針對性的市場營銷策略和優化決策𨤳訂過程。此外，Experian 幫助個人客戶管理信用報告及信用評分，防止偽造身份文件。
 
Experian 在倫敦證券交易所（London Stock Exchange，EXPN）上市，是 FTSE-100 指數的成份股之一。截至2012年3月31日，公司年銷售額為45億美元。Experian 在全球44個國家僱用約17,000人，總部位於愛爾蘭首都都柏林，營運總部分別設於英國諾定咸、美國加州哥斯達美薩和巴西聖保羅。
 
欲知詳情，請瀏覽本公司網頁:  www.experianplc.com

欲知 Experian 亞太區詳情，請瀏覽本公司網頁:  www.experian.com.hk

傳媒查詢：
Hai Anh Vu/Greg Kwan
LEWIS PR
+852 3944 5000
lewishongkong@lewispr.com

Hong Kongers trade-in their old smartphones to make way for the new

Hong Kong, September 27, 2012 — While a surge in recent online search activity around the iPhone 5 won’t come as a surprise to anyone, Experian’s analysis of over 1.8 million Hong Kong Internet users online search behavior over the last three months shows that while Apple is a much loved brand, this city of gadget lovers are also turning their affections to competitive offerings – namely the Samsung Galaxy S3 and the coming Galaxy Note 2.

As smartphone giants Apple and Samsung announced their latest innovations the battle between the two is once again heating up. Prior to the launch of the iPhone 5 searches for Galaxy S3 was leading the way, accounting for 0.0436% of all Internet traffic week ending July 7, while searches for the iPhone 5 accounted for just 0.0131% of all Internet traffic in the same period.

However, searches for iPhone 5 showed a steady increase over the last ten weeks in the build up to the official launched on September 12. There was eventually a sharp increase of 183 per cent in search traffic for the iPhone 5 (week ending September 8 to week ending September 22) following the launch, replacing Galaxy S3 as the top search term among new smartphones (figure 1).
 

Figure 1: Weekly share of traffic from each portfolio to All Industries, based on Hong Kong usage over 12 rolling weeks ending 22 September

Interestingly, when Hong Kongers were searching the term “iPhone 4S” over the past twelve weeks, the top five search results were related to its price (figure 2). While Hong Kongers were considering the new gadgets, they were also very interested in gathering information about the trade-in value and buyback price of their old models.

Figure 2: Top search terms containing iPhone 4S (12 rolling weeks ending 22 September)

With the rumoured announcement of the Samsung Galaxy Note 2 and its official launch on September 19, online searches for this new gadget increased 137 per cent from week ending August 25 to week ending September 22. With its launch in Hong Kong on September 27, searches are expected to continue growing rapidly in the coming weeks.

“With the growing popularity of smartphones in Hong Kong, mobile has become a cost-effective way to engage with consumers as more and more of them are searching the web on their mobile devices,” said John Merakovsky, managing director at Experian Marketing Service for Asia Pacific. “Our phones are truly an extension of ourselves, and the one device that ensures marketers are reaching one consumer, and not one household. Smartphones will reach near ubiquity as device and data plan prices continue to fall. Brands should be looking to invest, if they’re not already, in mobile sites that are optimized for smartphones to provide an enhanced user experience and tap this ongoing trend.” 

- ENDS -

Notes to editor:

• All industries – All local and international websites surfed by Internet users in Hong Kong, categorised by various topics of interest
• Search click – The website that serves the next page impression after the search results
• Portfolio – Aggregation of search terms relating to each product

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision-making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc. is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com and http://www.experian.com.hk

香港網民放售舊款智能手機以換購新機
 

香港，2012年9月27日─── 如果說圍繞iPhone 5的網上搜尋活動迅速增多，相信不會令人意外。Experian 分析了超過180萬名本港網民在過去三個月內的網上搜尋活動，結果顯示雖然蘋果仍然是深受消費者愛戴的品牌，但本港的電子產品愛好者已開始轉移視線至其他手機品牌，包括三星Galaxy S3 及即將面世的 Galaxy Note 2。

智能手機巨擘蘋果及三星最近相繼發表最新產品，令雙方的大戰再次升溫。在iPhone 5推出之前，Galaxy S3是網民的焦點所在，在7月7日完結的一週內，佔所有互聯網流量的0.0436%；在這段期間，搜尋iPhone 5的流量只佔整體互聯網流量的0.0131%。

然而，搜尋iPhone 5的流量在過去十星期穩步上升，為9月12日的官方發布會增強聲勢。比較9月8日完結的一週與9月22日完結的一週，iPhone 5在正式宣布推出後的搜尋流量大幅躍升183%，取代Galaxy S3成為了搜尋流量最多的新智能手機。(圖表1)。
 

圖表1：2012年7月7日至9月22日期間，各款智能手機有關的搜尋項目在所有行業內所佔的流量比率

在過去的12星期，香港網民搜尋有關「iPhone 4S」的五大最熱門項目均與價格有關(圖表2)，這點實在值得注意。香港網民一方面留意最新電子產品，同時亦關注放售舊手機的回收價。

 
圖表2：包含「iPhone 4S」字眼在內的最熱門搜尋項目(2012年7月7日至9月22日)

隨著較早時市場傳聞三星Galaxy Note 2將於9月19日公布，在8月25日至9月22日期間，這款全新電子產品的網上搜尋流量急升了137%之多。該產品將於9月27日正式在本港發布，預料有關的搜尋流量將於未來數週內繼續上升。

Experian市場推廣服務亞太區董事總經理John Merakovsky表示：「隨著智能手機在本港日漸普及，使用流動裝置搜尋互聯網資訊的消費者亦與日俱增，手機成為聯繫消費者的一種具成本效益的方法。手機是我們個人的真正延伸，也是確保市場推廣人員可接觸到個別消費者而非接觸整個家庭的裝置。隨著手機本身的價格及數據傳輸費用持續下降，智能手機將會無處不在。各品牌若未建立專為手機優化的流動網站以提供更佳用戶體驗及趕上這股趨勢，便應該著手考慮這方面的投資。」

- 完 -

備註：
• 所有行業：香港網民瀏覽的所有本地及國際網站，根據不同話題作分類。

關於Experian 市場營銷服務
Experian市場營銷服務為全球多個地區提供頂級數據、分析及平台，專注協助市務人員透過電郵、數碼廣告、客戶數據管理、洞察客戶及競爭對手、數據豐富化及名單租借、建模和分析、以及策略諮詢更有效地瞄準及接觸其最佳客戶。Experian 市場營銷服務透過這些功能讓機構提升品牌宣傳、建立可量度的投資回報及顯著改善其客戶的生命週期價值。

關於 Experian
Experian是領導全球的資訊服務供應商，為全球客戶提供數據及分析服務，協助企業客戶管理借貸風險和避免財務欺詐損失，以及制訂針對性的市場營銷策略和優化決策𨤳訂過程。此外，Experian 幫助個人客戶管理信用報告及信用評分，防止偽造身份文件。
 
Experian 在倫敦證券交易所（London Stock Exchange，EXPN）上市，是 FTSE-100 指數的成份股之一。截至2012年3月31日，公司年銷售額為45億美元。Experian 在全球44個國家僱用約17,000人，總部位於愛爾蘭首都都柏林，營運總部分別設於英國諾定咸、美國加州哥斯達美薩和巴西聖保羅。
 
欲知詳情，請瀏覽本公司網頁:  www.experianplc.com

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EXPERIAN® Mosaic 簡介
Experian Mosaic 是全球消費群分類工具，流行於29個主要國家。到目前為止，Mosaic 分類人數達到10億。Experian Mosaic Taiwan消費者地理化人口特徵分類方案，將台灣2300萬人與8百萬戶家庭分成31個 Experian Mosaic群組，每個群組皆有不同生活方式與屬性行為。


EXPERIAN®簡介
EXPERIAN®是領導全球的資訊服務供應商，為全球客戶提供數據及分析服務，協助企業客戶管理借貸風險和避免財務欺詐損失，並制訂特定市場行銷策略和優化決策訂定過程。此外，EXPERIAN®也幫助個人客戶管理財務狀況和防止偽造身份文件。

EXPERIAN®在倫敦證券交易所(London Stock Exchange，EXPN) 上市，是FTSE-100指數的成份股之一。截至2012年3月31日，公司年銷售額已達45億美元。EXPERIAN®在全球44個國家僱用約17,000人，總部位於愛爾蘭首都都柏林，營運總部分別設於英國諾定咸、美國加州哥斯達美薩和巴西聖保羅。
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MIGO簡介
MIGO CORP為大中華區提供專業的數位行銷及顧客關係管理服務的領導者。MIGO透過資料分析提供給企業降低招募顧客開發成本以及提高品牌知名度的行銷策略。MIGO自行研發的行銷自動化系統WebMAX™，整合了Ooyala, On24, EXPERIAN®等國際知名公司的行銷工具，協助企業更進一步將資料分析發揮其效益。MIGO服務的企業已經超過350家，並有超過100位以上的資深員工為客戶提供全方位專業的CRM顧問服務和技術。我們的任務為協助企業將資料轉化為商機，讓行銷人員變得更聰明。
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Media Contact:
Margaret Lam
T: +852 2839 5367
margaret.lam@hk.experian.com

Hong Kong, 23 August 2012 – An international study by Experian®, the global information services company, reveals that niche social networks massively increased their market share of all visits to social sites with Instagram ( http://instagram.com ) and Pinterest ( http://pinterest.com/ ) emerging as the global winners. 

The following table highlights the growth of Instagram and Pinterest between July 2011 and July 2012 in terms of their share of visits to All Sites by country.  

Social site	Australia	Hong Kong	New Zealand	North America	Singapore	UK
Instagram	362%	132%	843%	17,319%	8121%	2028%
Pinterest	798%	2373%	643%	5124%	623%	1489%

The meteoric rise of both Instagram, which allows users to share photos with others through social networks and Pinterest, the online pinboard that allows users  to organise and share their interests with others, has resulted in them now featuring in the top 20 social media networks used in Singapore, the UK and North America.  Other niche social networks such as Reddit in Australia, FanPop in the UK and Stock Twits in the US have also experienced significant gains.
 
John Merakovsky, Managing Director at Experian Marketing Service for Asia Pacific commented: “The growth of both Instagram and Pinterest over the past year has been phenomenal.  The reason for their success is that they haven’t tried to be ‘another Facebook’.  Instead, they both identified a gap in the market and used the scale of Facebook to reach consumers.  Both networks are image based which people love – we all relate better to pictures than just words.  For brands that are retailers for example, a site like Pinterest presents a fantastic opportunity to promote products in a compelling and organised way to a wide group of people across the world.

"Over the next 12 months, we expect to see a proliferation of niche social networks.  Offering deeper functionality combined with a lower technical barrier to entry will mean new leaders in social media being created in a matter of days versus weeks and months.”

As brands get to grips with using social media effectively to reach and connect with customers and prospects, Experian’s findings illustrate how broad the social media landscape has become globally.  Social networking is one of the biggest online pastimes across the globe. 

Further analysis also highlights some of the other fast growing social networks by country between July 2011 to July 2012:

Country	Social network	Description	Percentage increase of market share of visits to All Sites between July 2011 to July 2012
Australia	www.reddit.com	Site where users vote for what is popular or not.	177% increase
Brazil	Google+	Google+ integrates social services such as Google Profiles, and introduces new services identified as Circles, Hangouts and Sparks.	5750% increase
New Zealand	www.reddit.com	Site where users vote for what is popular or not	107% increase
North America	www.skillwho.com         http://stocktwits.com	Social networking community which allow users to find people with skills from friends, friends of friends, local area, or the community.   StockTwits is an open, community-powered investment idea and information service.	7435% increase         943% increase
Singapore	https://steamcommunity.com	Community site that assists users in finding games to play, people to play against, and serves as a meeting place for friends and team mates.	124%
UK	Google+         www.FanPop.com	Google+ integrates social services such as Google Profiles, and introduces new services identified as Circles, Hangouts and Sparks.   Network of fan clubs for fans of television, movies, music and more to discuss and share photos, videos, news and opinions with fellow fans.	476%         178%

About the new social stars

Instagram
Consumers all over the world love getting snap happy, using Instagram to take and upload pictures to share with friends and family.  Further analysis reveals that Facebook is the number one driver of traffic to www.instagram.com in North America, Brazil and Australia where 47%, 44% and 33% of all traffic to www.instagram.com comes from Facebook.  Interestingly, in Singapore, 42% of all visits to www.instagram.com are from Twitter, followed by 22% from Facebook.    And upon leaving the site, social media loving Americans, Brazilians and Hong Kongers are most likely to head back to Facebook (21%, 16% and 8% respectively), Singaporeans will go on to Twitter and Twitpic whereas Britons, Australians and New Zealanders will go in search of something else through Google.

Pinterest
Pinterest has experienced a significant increase in users over the past year, particularly in the US where it is now the fourth biggest social network used by Americans.  It still has a way to catch up in the UK where it is the 14th biggest social networking site.

Singaporeans spend on average 23 minutes on Pinterest, Americans 15 minutes per Pinterest session and Brits only nine minutes. Americans and Singaporeans are more likely to visit Pinterest after having been on Facebook compared to Brits who will go to Pinterest direct from Google. 

In the UK, just over a quarter (28%) of Pinterest’s visitors are new users whereas in the US it is just 13% on average suggesting that it may be close to peaking in terms of new users. 

ENDS

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com .

香港，2012年8月23日── 全球資訊服務公司Experian® 進行一項國際性研究，發現利基社交網絡(niche social networks) 在所有社交網站總體流量的市場佔有率大幅上升，尤其以Instagram (http://instagram.com) 及Pinterest (http://pinterest.com/)在全球表現最為突出。

以Instagram 及Pinterest在2011年7月至2012年7月間在不同地區的流量計算，反映這兩個網站在所有網站總體流量內所佔比率大幅增長，詳情請參閱下表。

社交網站	澳洲	香港	紐西蘭	北美	新加坡	英國
Instagram	362%	132%	843%	17,319%	8121%	2028%
Pinterest	798%	2373%	643%	5124%	623%	1489%

通過社交網絡讓用戶共享相片的Instagram以及讓用戶互相組織和分享興趣的網上圖板Pinterest雙雙崛起，在新加坡、英國和北美均擠身20大社交媒體網絡之內。除此以外，其他地區亦有多個利基社交網絡錄得顯著著長，包括Reddit風行澳洲、FanPop在英國大行其道，而Stock Twits在美國亦十分流行。

Experian市場推廣服務亞太區董事總經理John Merakovsky表示：「Instagram 及Pinterest在去年均錄得非凡增長，他們的成功之道就是不成為『另一個Facebook』，而是發掘市場上的空隙，並利用Facebook的規模來接觸消費者。相對於文字，我們所有人均較喜歡圖像，而這兩個網站均以大眾喜愛的圖像為主。對於各零售品牌來說，Pinterest這類網站製造了以引人入勝和組織化方式向全球更廣泛對象推廣產品的寶貴機會。」

「在未來12個月內，我們預料利基社交網絡將會更為普及。這些社交媒體的新領袖提供更深入功能，而且技術門檻較低，因此在短短數日內便可以崛起，不必等待數週或數月。」

隨著各品牌正視利用社交媒體來有效維繫客戶和潛在客戶的模式，Experian的調查結果顯示全球社交媒體環境經已擴大。社交網絡已成為全球最流行的網上消閒活動之一。

在2011年7月至2012年7月間，按地區計算的其他高增長社交網絡包括：

地區	社交網絡	簡介	在2011年7月至2012年7月間，於所有網站總體流量中的市場佔有率增幅
澳洲	www.reddit.com	用戶投票選出流行事物的網站。	上升177%
巴西	Google+	Google+ 融合Google Profiles等多項社交服務，並引入Circles、 Hangouts 及 Sparks等全新服務。	上升5750%
紐西蘭	www.reddit.com	用戶投票選出流行事物的網站。	上升107%
北美	www.skillwho.com         http://stocktwits.com	這個社交網絡社群的用戶可在朋友、朋友的朋友、本地或社群的圈子內尋找擁有特定技能的人士。   StockTwits是由社群推動的開放式投資概念和資訊服務網站。	上升7435%         上升943%
新加坡	https://steamcommunity.com	協助用戶尋找電腦遊戲和遊戲對手，亦是朋友和隊友聚集的網站。	上升124%
英國	Google+         www.FanPop.com	Google+ 融合Google Profiles等多項社交服務，並引入Circles、 Hangouts 及 Sparks等全新服務。   雲集了許多影迷組織、電視迷組織及音樂迷組織的網絡，用戶可以與同好交流及共享相片、影片、新聞及意見。	上升476%         上升178%

社交網絡新星

Instagram
世界各地的消費者喜愛拍攝即興照片，並紛紛利用Instagram拍照和上載，以便與親友共享。分析結果顯示，Facebook是在北美、巴西和澳洲把最多流量引導至www.instagram.com的來源。在這三個地區，來自 Facebook 的www.instagram.com流量分別佔47%、44%和33%。值得一提的是，在新加坡42% www.instagram.com流量來自Twitter，來自Facebook的流量以22%跟隨其後。至於離開Instagram後的去向，熱愛社交媒體的美國人、巴西人和香港人最喜愛前往Facebook(分別為21%、16%和8%)，新加坡人最喜愛前往Twitter和Twitpic，而英國人、澳洲人和紐西蘭人則大多前往Google搜尋其他內容。

Pinterest
Pinterest 的用戶人數在過去一年內大幅增長，其中以美國為甚，該網站現已成為美國最流行的第四大社交網絡。該網站在英國排行第14，仍有待努力。

新加坡人平均花23分鐘瀏覽Pinterest，美國人和英國人平均所花時間分別是15分鐘和9分鐘。美國人、巴西人和新加坡人離開Facebook後較喜愛瀏覽Pinterest，而英國人則較喜歡從Google直接前往Pinterest。

在英國方面，瀏覽Pinterest的網民之中，超過四份一(28%)是新用戶，而美國方面的新用戶比率則只有13%，反映這個網站在英國吸納新用戶的情況已接近最高峰。

﹣完 ﹣

關於 Experian
Experian是領導全球的資訊服務供應商，為全球客戶提供數據及分析服務，協助企業客戶管理借貸風險和避免財務欺詐損失，以及制訂針對性的市場營銷策略和優化決策𨤳訂過程。此外，Experian 幫助個人客戶管理信用報告及信用評分，防止偽造身份文件。
 
Experian 在倫敦證券交易所（London Stock Exchange，EXPN）上市，是 FTSE-100 指數的成份股之一。截至2012年3月31日，公司年銷售額為45億美元。Experian 在全球44個國家僱用約17,000人，總部位於愛爾蘭首都都柏林，營運總部分別設於英國諾定咸、美國加州哥斯達美薩和巴西聖保羅。
 
欲知詳情，請瀏覽本公司網頁:  www.experianplc.com

欲知 Experian 亞太區詳情，請瀏覽本公司網頁:  www.experian.com.hk

Hong Kong, June 28, 2012 — Despite access to live telecasts of Euro 2012 via pay-TV services, soccer fanatics in Hong Kong turned to P2P streaming sites for live matches. According to latest analytics from Experian using its online competitive intelligence tool Experian® Hitwise®, nearly half of the top 20 search terms in Hong Kong containing “EURO 2012” were pegged with keywords pertaining to P2P streaming sites (see Figure 1).

Visit share for sites that offer live streaming or streaming software in the week ending June 16 experienced a sharp spike, with www.wiziwig.tv and www.myp2p-eu.net registering more than 400 per cent increase in traffic (see Figure 2).

Experian Hitwise also found that the most popular soccer players among Hong Kong people are Portugal’s Cristiano Ronaldo and Spain’s Fernando Torres (see Figure 3).

Apart from reading about the players’ abilities and progress, soccer fans in Hong Kong were also keen on gossip related to their personal lives. For example, searches about Wayne Rooney’s new hairdo came up as the second most popular search following his name. In addition, famous wives, girlfriends and sons of footballers were one of the top search variations. “Cristiano Ronaldo girlfriend” was the second most popular search variation besides his own name. 

Top search variations used by fans in Hong Kong include Euro 2012 schedule, Euro 2012 results, Euro 2012 live, Euro 2012 live stream, Euro 2012 live online (see Figure 1). Variations for the term “Euro 2012” on all search engines in Hong Kong saw a ten-fold increase within four weeks, from May 26 to June 23 (see Figure 4).  

 
Figure 1: Top search terms containing EURO 2012 (12 rolling weeks ending 23 June 2012)

Figure 2: Share of visits of P2P streaming sites over 12 rolling weeks ending 23 June

Figure 3: Top searched soccer players in Hong Kong over 12 rolling weeks ending 23 June

Figure 4: Top search variations in Hong Kong over 12 rolling weeks ending 23 June

- ENDS -

About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Only Experian Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.

Since 1997, Experian Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with Internet service providers around the world, Experian Hitwise uses its patented methodology to anonymously capture the online usage, search and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service designed to help marketers better plan, implement and report on a range of online marketing programs.

Experian Hitwise operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com/hk .

For up-to-date analysis of online trends, visit the Hitwise Intelligence – Analyst Weblogs at http://weblogs.hitwise.com

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision-making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc. is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com .

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Contacts:
Goretti Lee
Experian Public Relations
+852 2839 5367
goretti.lee@hk.experian.com