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Contacts:
Susan Porth
Experian Automotive
847 944 3106 Telephone
susan.porth@experian.com E-mail

Julie Beaubien
Eisbrenner Public Relations
248 641 1446 Telephone
jbeaubien@eisbrenner.com E-mail

Experian launches Auto4Customers

Online marketing tool helps improve the overall efficiency of automotive dealerships

Traverse City, Mich., August 8, 2001 – Experian® Automotive today announced the launch of Auto4Customers^SM, a Web-based marketing tool helping automotive dealers create profitable customer relations and build consumer loyalty campaigns. Demonstrations are available at the Experian booth during the Traverse City Management Briefing Seminars.

According to 2001 NADA data, dealers increased advertising spending by 13 percent, but only realized a 1.6 percent increase in profits. Auto4Customers was developed to help even the odds. Experian partnered with Pal Graphics, Inc. to provide a Web-based marketing tool helping dealers retain current customers, build loyalty and target prospective customers.

Operating within the limits of the Driver’s Privacy Protection Act, Experian INSOURCE™ Customer Database, comprised of more than 215 million consumers in 110 million households nationwide, and lifestyle information enhances marketing information and improves campaign effectiveness. Each customer record is evaluated based on actual purchase behavior to better target those customers providing the greatest return on marketing dollars. Reports can also be developed to target prospective customers.

Auto4Customers offers the following benefits:

• Improves customer profitability
• Improves efficiency by reducing advertising cost
• Eliminates marketing (or information) redundancies and manual customer
  management processes
• Integrates fulfillment providing a turn-key solution such as customized direct mail pieces

"Auto4Customers offers a ‘pick-and-click’ customer management and marketing solution,"

said Ken Kauppila, executive vice president of Experian Automotive. "We help dealers create profitable relationships by building greater lifetime value."

"Auto4Customers makes it easier for dealers to benefit from extensive Experian information, creating a competitive advantage," said Tom Nitch, vice president of business development for Pal Graphics, Inc.

Auto4Customers has the ability to incorporate customer service and sales transactional information and delete duplication, creating an accurate message to the right customer the first time. Dealership, lease and finance company names are also suppressed and internal repair orders are flagged. All records are verified and corrected by National Change of Address (NCOA) processing and are Coding Accuracy Support System (CASS) certified, resulting in a clean, accurate and highly deliverable marketing information warehouse.

The service allows for the selection of numerous options, offering standard or customized templates for projects ranging from direct marketing pieces to customer call manuscripts. Edits and last-minute changes can be completed online, making the customization of marketing campaigns easy.

About Experian
Experian Automotive offers a complete range of automotive information solutions to manufacturers, dealers, finance and insurance companies and marketing agencies. Experian’s state-of-the-art technology, consulting services, direct marketing and database tools assist companies serving the automotive industry to better understand existing customers, effectively target new prospects, increase customer satisfaction and loyalty, and ultimately reach its business objectives. The company’s National Vehicle Database is an expansive database housing information on more than 329 million motor vehicles nationwide, serving as the basic building block from which all of Experian’s automotive information solutions originate.

Experian is an information solutions company. It uses the power of information to help its clients target prospective customers, manage existing customer relationships and identify opportunities for profitable growth. Through multi-channel delivery of its Web-based products and services, Experian enables its clients to conduct secure and profitable e-business. Experian is a subsidiary of the GUS plc and has headquarters in Nottingham, UK and Orange, California. Its 12,000 people support clients in more than 50 countries. Annual sales are about $1.5 billion.

For more information, visit the company’s Web site on www.experian.com

About Pal Graphics, Inc.
Pal Graphics, Inc. is a provider of graphic arts, print, fulfillment, and Web development services. Established in 1958, Pal Graphics specializes in proprietary database marketing solutions using the latest technologies to merge Internet applications with print and fulfillment services.

Editor’s Note: More information on this product is available at the Experian booth during the Traverse City Management Briefing Seminars.