JoS. A. Bank Clothiers and Experian Marketing Services receive NCDM Database Excellence Award for Marketing Strategy
Award recognizes Experian’s multichannel segmentation approach; building of Customer Intelligence Platform sets stage for future success
New York, N.Y., Jan. 30, 2012 — Utilizing Experian Marketing Services’ comprehensive cross-channel capabilities to help improve customer experience and drive engagement, JoS. A. Bank Clothiers and Experian received a Database Excellence Award from the National Center for Database Marketing (NCDM). The bronze-level award in the Marketing Strategies category was presented at the NCDM 2011 Conference for Engaging Customers Using Data and Technology in Las Vegas, Nev.
Experian’s multichannel Customer Intelligence Platform, rich data resources, and deep analytics/insights are intended to enable JoS. A. Bank to identify opportunities for improving efficiency of its mailings, increasing return on campaign efforts and building customer loyalty. A variety of data sources can be leveraged within a multichannel segmentation approach to develop six distinct, actionable customer personas that can be rolled out across multiple channels. The wealth of integrated data will be tapped to develop predictive models in the hope of dramatically outperforming legacy targeting.
“Recognizing campaign responses is truly important to understanding and connecting with your customer,” said John Lewis, director of Database Marketing at JoS. A. Bank Clothiers. “Our relationship with Experian Marketing Services will help us gain this understanding and really capitalize on the value it brings. We’re excited to continually explore emerging opportunities.”
Beyond effective campaign results, the true success story here is how Experian and JoS. A. Bank Clothiers have begun working together to better engage customers and elevate levels of marketing sophistication. Partnering with Experian to centralize all marketing information and provide a single view of customers will allow JoS. A. Bank to further optimize customer contact strategies and ongoing promotional efforts. Heading into 2012, the collective vision is moving beyond single event marketing efforts to maximize customer contacts across all channels.
“This is a clear example of working together to achieve success. JoS. A. Bank Clothiers is a forward-thinking client that knows the importance of customer intelligence and how to apply the concept to a real situation,” said Jeff Lundal, president of Data Management Services for Experian Marketing Services. Successful campaigns rely on fully understanding and integrating campaigns for the client.”
The NCDM Database Excellence Awards, organized and presented by DIRECT Magazine and the Direct Marketing Association, honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases to achieve dramatic, measurable results.
Experian Public Relations
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About JoS. A. Bank Clothiers
JoS. A. Bank Clothiers, Inc., established in 1905, is one of the nation’s leading designers, manufacturers and retailers of men’s classically-styled tailored and casual clothing, sportswear, footwear and accessories. The Company sells its full product line through 552 stores in 43 states and the District of Columbia, a nationwide catalog and an e-commerce website that can be accessed at http://www.josbank.com. The Company is headquartered in Hampstead, Md., and its common stock is listed on the NASDAQ Global Select Market under the symbol “JOSB.”
Statements contained herein by or about JoS. A. Bank concerning its future operations are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those forecasted due to a variety of factors outside of the control of JoS. A. Bank that can affect its operating results, liquidity and financial condition. Such factors include risks associated with economic, weather, public health and other factors affecting consumer spending, including negative changes to consumer confidence and other recessionary pressures, higher energy and security costs, the successful implementation of JoS. A. Bank’s growth strategy, including its ability to finance its expansion plans, the mix and pricing of goods sold, the effectiveness and profitability of new concepts, the market price of key raw materials such as wool and cotton, seasonality, merchandise trends and changing consumer preferences, the effectiveness of JoS. A. Bank’s marketing programs, including compliance with relevant legal requirements, the availability of suitable lease sites for new stores, doing business on an international basis, the ability to source product from a global supplier base, legal and regulatory matters and other competitive factors. The identified risk factors and other factors and risks that may affect the business or future financial results of JoS. A. Bank are detailed in its filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended January 29, 2011 and its subsequent Quarterly Reports on Form 10-Q filed through the date hereof. These cautionary statements qualify all of the forward-looking statements made herein. JoS. A. Bank cannot assure you that the results or developments anticipated by it will be realized or, even if substantially realized, that those results or developments will result in the expected consequences for JoS. A. Bank or affect it, its business or its operations in the way it expects. JoS. A. Bank cautions you not to place undue reliance on these forward-looking statements, which speak only as of their respective dates. JoS. A. Bank does not undertake an obligation to update or revise any forward-looking statements to reflect actual results or changes in its assumptions, estimates or projections. These risks should be carefully reviewed before making any investment decision.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.