Experian acquires Conversen, a revolutionary
technology platform that powers more robust campaign management
Acquisition accelerates Experian Marketing Services’ moment um in offering UK clients best-in-class cross-channel marketing products and services
London 21 May 2012 — Experian, a leading provider of data, analytics and marketing technologies, today announced it has acquired Conversen. Conversen is a pioneer in developing interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels.
To encourage advocacy and deepen customer loyalty, marketers are quickly moving away from channel marketing and are focusing on implementing coordinated, personable and highly relevant data-driven conversations. The acquisition of this industry-leading campaign management technology further strengthens Experian Marketing Services’ integrated marketing suite and provides even more flexibility, efficiency and precision to clients’ engagement strategies.
Mark Zablan, Managing Director, Experian Marketing Services, UK&I, commented: “The acquisition of Conversen aligns with our commitment to invest aggressively in cross-channel marketing and complements our powerful suite of customer-centric marketing services that better connects our clients with their customers.
“Conversen’s technology has a global application and we expect this acquisition to have a positive impact on our clients’ programmes in the UK. Building on our existing data assets and analytics capabilities, we can enhance our cross-channel offering and bring clients closer to their customers with even more relevant, timely and personal interactions.”
Philip Chischportich of Conversen added, “Our mutual high regard for — and focus on — our clients, along with Experian Marketing Services’ global scale, deep roots in direct-to-consumer marketing and diverse industry experience, made this a win-win for both organizations and our clients. Experian Marketing Services has a proven track record of developing and acquiring innovative technologies, leveraging emerging channel preferences and maximizing return on investment for its high-performing marketing clients. This strategic business approach matches our growth plans, and we’re thrilled about becoming part of their team.”